Aesthetic Intelligence In Cosmetic Medicine

Aesthetic intelligence in cosmetic medicine is the ability to understand, interpret and articulate feelings that are elicited by a particular object or experience. Essentially, aesthetic intelligence is the development of “taste”—the ability to discern what is desirable and why and how to attain it. This is the approach Dr Adam uses when assessing his patients. Throughout his years in cosmetic medicine, Dr Adam has developed an eye for the natural look and how to improve looks as supposed to change the appearance of his patients.

Question: ‘What are the most important things you try to achieve in a new patient consultation?’

Dr Adam: ‘The three outcomes I hope to reach in a new patient consultation are 1) gain the trust of the patient, 2) gain a deep understanding of what the patient wants, and 3) be able to relay back to the patient my thoughts on how or whether I can help them with their requirements.
These steps can only be achieved by chatting to each other and taking time to learn about the patient’s ideas, concerns and expectations. There is little point in moving onto the facial assessment unless I’ve satisfied these three areas.

Question: ‘What steps do you take during a facial assessment?’

Dr Adam: ‘Although there are many ‘theories of beauty’ banded around in the cosmetic world, I find the most useful way to achieve the results the patient wants is to firstly enquire about how the patent feels they look (eg tired, sad, angry, stressed, serious, anxious etc), and which features they think makes them look like this.
Then I will explore each region of the face in turn (eg forehead, tear trough, nasolabial folds, jowls etc) in order to build up a picture of the reasons I think the patient has this appearance (or doesn’t!). Then we will discuss where we agree and disagree and try to formulate a treatment plan where we are both happy that we can move the patient’s concerns forward. It is basically an equal partnership.

Question: ‘What sort of outcomes are you looking to avoid?

Dr Adam: ‘Firstly I ask myself: “Is the patient happy with the results?” Then I ask “am I happy with the results?”. If the answer is ‘yes’ then we’re probably getting somewhere. On a personal level, things I look to avoid are an overly frozen face (with anti-wrinkle injections) and over-filled lips & cheeks (with dermal filler). Regarding the latter, if a patient is unhappy with filler they already have in place, I would always suggest we dissolve it all using Hyalase and the start afresh.

If you have any questions – you are welcome to contact Dr Adam Brown about tweakments for early to mid 20’s in the most convenient way.